Netflix changed its rating system and made it easier to suggest new content regarding which stories we love, and which ones we’re just not that into.
Company explained the details about their rating system:
We are retiring our five-star rating system and replacing it with a simpler and more intuitive thumbs-up and thumbs-down. A thumbs-up tells Netflix that you like something and want to see similar suggestions. A thumbs-down lets us know you aren’t interested in watching that title and we should stop suggesting it to you. You can still search for it, but we’ve heard what you were trying to tell us — you aren’t a fan — and it will no longer show up on your homepage.
The star rating you see next to each title is being replaced with a personalized % Match score. This score is a prediction of what Netflix thinks you may enjoy watching, based on your own unique tastes. The % Match is based solely on our algorithms analyzing your individual viewing habits and behavior — it is not a measure of overall popularity across the service.
Netflix decided to change its rating system due to confusion by users.
Netflix has had star ratings for much of our history, but we’ve learned through over a year of testing that while we’ve used stars to help you personalize your suggestions, many of our members are confused about what they do. That’s because we’ve all gotten used to star ratings on e-commerce and review apps, where rating contributes to an overall average, and the star rating shown next to a restaurant or a pair of shoes is an average of all the reviewers. On those apps, being a reviewer can be fun and helpful to others, but the primary goal isn’t always to help you get better suggestions.
Changing the rating system also gave positive results among viewers. When company tested replacing stars with thumbs, they saw an astounding 200% increase in ratings activity.
We liked the new rating system, too. It’s better to tell we liked it or not. Thank you Netflix.